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| Equity Assurance Logo. |
One of the leaders
in the Insurance Sub-sector of the Nigerian Economy, Equity Assurance Plc.,
which operates in 14 countries in Africa and a member of SUNU Group, has announced
the launch of its innovative mobile (USSD) Insurance solution. It is a
simple, ‘first of its kind’ self-service
solution which enables car owners
/ users to
purchase authentic 3rd party
Auto Insurance with the use of their mobile phones in less than 5minutes.
This mobile
(USSD) application also serves as a platform for customer engagement, claims,
payments and other after-purchase services. The company’s decision to develop
this ground-breaking mobile insurance solution is aimed at ensuring excellent customer
experience at all times for its existing and prospective customers at
affordable cost. In addition, it guarantees customer convenience, easy &
secure access, real-time interaction and speedy service.
Speaking after the launch of this very interesting
innovation in the insurance industry, the Managing Director of the company, Mr. Moruf Apampa, said
that application for this service will be available to all customers,
regardless of their GSM network or the type of phone they use, whether they
have internet access or not, effective 10th December 2017. Furthermore, Demo
& animated illustrations can be viewed by prospective customers and general
public on the firm’s website in order to better understand how to purchase/use
the product as well as its different service features and functionalities.
In response to a question regarding the Company’s
decision to go the digital route, Mr. Moruf Apampa, who took over the reins of
Equity Assurance in December 2016, explained that the firm’s strategic decision
to deploy low-cost digital/mobile technologies as a means to overcoming long-standing
industry challenges is to effectively offer Nigerians, affordable insurance
solutions, regardless of their location or economic and social status.
He further
shared that, “The firm has witnessed a surge in purchase of its insurance products
since testing the application with a few selected customers, garnering a lot of
very positive feedbacks from the customers and organizations that are looking
to partner. I can confidently say that Equity Assurance Plc is on the verge of
revolutionizing the insurance marketplace in Africa within the next few years.”
Mr.
Moruf Apampa, who until last year was at AIICO Insurance as General Manager - a
role he played successfully with exemplary leadership and proficiency - has
deep understanding of consumer behavior and the power of digital technologies.
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