VP-Yemi Osinbajo, Ambode and Lolu Akinwunmi. |
The
Vice President, Prof Yemi Osinbajo, will on Thursday, September 27, 2018 lead
other eminent Nigerians and marketing professionals to attend the launching of
a book by one of the leading lights in the Nigerian advertising and marketing
communications industry and CEO Prima Garnet Group, Mr Lolu Akinwunmi.
Scheduled
to coincide with his 60th birthday anniversary, the launch of the
book, titled; Skin for Skin: The Prima Garnet Story; will also herald the
birthing of the Lolu Akinwunmi Family Foundation (LAFF), a platform being
created by the family of the ace advertising practitioner to give back to
society.
Also
expected to be at the event, scheduled to take place at the Harbour Point,
Wilmot Road, Victoria Island, Lagos, is the Lagos State Governor, Mr. Akinwunmi
Ambode who will be the Guest of Honour, while CEO, Facebook Africa, Nunu Ntshingila-Njeke
will be the Guest Speaker.
According
to a statement issued by the author, Lolu Akinwunmi, the book is a memoir of his professional career in Marketing
Communications from 1982 when he was hired as a Trainee Executive by Lintas,
Nigeria’s foremost indigenous advertising agency.
From Lintas, he had moved to
Promoserve in 1988 as a Client Service and Media Director and served till 1991
when he established Prima Garnet.
Prima Garnet was appointed the
Nigerian affiliate of Ogilvy in the mid 90’s, and remained so until 2016. Lolu
was also appointed to the regional board of the global agency in South Africa
He was elected the 14th President
of the Association of Advertising Agencies of Nigeria (AAAN) in 2007. He was
elected the pioneer Secretary to the Federal Government Rebranding Ad hoc
Committee in 2008 under the late Information Minister, Prof Dora Akunyili. He
was later to become the pioneer CEO of the Federal Government’s Rebranding Project
Business Support Group, working with the Organised Private Sector.
Lolu was appointed as the 5th Chairman
of the Advertisers Practitioners Council of Nigeria (APCON) 2010 and served
till 2015.
He said in the statement that the
book captures “a God-given and sustained vision and experience to conduct the
business as a believer, in a profession that is heavily commercialized and runs
sometimes on graft.”
“Inevitably, the book contains my
professional opinions and advice on the management of public communication by
the government: what has been done to date, and what we need to do. I also
spent time showing how communication, and not necessarily advertising can help
rebrand Nigeria, if we go back to the roots via a civic Responsibility and
Social Mobilization campaign that will involve every citizen because it will
not just be government-driven, but will be a strong PPP-driven project. This is
one of the missing links now,” Lolu said in the statement.
The book, the statement continued,
was also devoted to also advising the government to be alert to the
encroachment of the public communication space by foreigners, whose only
interest is mercantile.
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