Prof. Abigail Ogwezzy-Ndisika & Funke Ademola-Aliu. |
A
400-level student of the Department of Mass Communication of the University of
Lagos, Funke Ademola-Aliu has won the gold prize at the 2019 Future Creative
Leaders Academy (FCLA). Funke’s creative work was adjudged the best amongst
several entries by students from other universities across West and Central
Africa including University of Nigeria Nsukka; University of Ibadan; Fountain
University; Lagos State University; University of Ilorin; Redeemers University
and Lead City University.
The
FCLA is open to full-time students of tertiary institutions and it serves as an
early immersion programme into the competitive world of advertising for the
students. The programme is designed to give students the opportunity to work on
advertising briefs individually and in teams while also testing their general
understanding of advertising. As Gold winner, Funke is expected to attend the
Roger Hatchuel Academy in Cannes, France in June.
This
will be the eight time, since the inception of the award in 2008 that the
Department of Mass Communication will produce gold prize-winners of the
FCLA. Opeyemi Adeniran, Emmanuel
Eferebo, Jesudemilade Oresanya, Eniola Johnson, Simileoluwa Fayombo, Chiamaka
Obunadike, Damilola Fowowe, Akinlosose and Oluwamayowa Adeyemi were gold
medalists in 2008, 2010, 2013, 2015, 2016, 2017 and 2018 respectively. They have also benefited from the all
expense-paid trips to Cannes, France, to participate in the Roger Hatchuel
Academy, courtesy of the Advertising Practitioners Council of Nigeria (APCON).
Some of the FCLA gold medalists have also been opportune to train in California
under a new Google global education programme in partnership with Cannes Lion
called Google Campus.
Also,
over the years, students of the department have participated in the Advertising
Association of Nigeria (ADVAN) Future Leaders of Marketing Award competition.
The competition seeks to groom potential leaders of marketing from the nation’s
tertiary institutions and connect them with leaders and professionals in the
marketing industries. Since the award
began in 2008, students of the department have won the first and second runner
up awards at various times.
The
Head of the Department, Professor Abigail Ogwezzy-Ndisika, under whose
leadership and guidance the students were prepared over the years to enter for
this and other competitions, expressed delight about the feat. She stated that
the award to Funke and others before her, fully demonstrates how students of
the department have benefited greatly from the hands-on training at the
department where emphasis is placed on striking the balance between career
interests along the learning curve.
Prof.
Ogwezzy assured that under her headship of the department, students would continue
to be encouraged not only to excel in their academic pursuit, but, also pursue
passion; and develop all–round skills in their areas of specialization and
competence.
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