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| The giant himself, Nasir Ramon. |
Nasir Ramon Olanrewaju, Head, Media and External Relations, United Bank for Africa Plc, UBA, needs no introduction among the media as apart from the fact that he heads the media and external relations department of UBA, and needs to be in constant touch with media managers, his media relations skills have been rated second to none in the banking industry.
At the beginning of his career in the banking industry’s
corporate affairs world, Nasir knew all the newsrooms of Nigerian media houses
like he knew his surname. He would resume and close with journalists in their
office, especially when he desperately wanted a ‘no-mention’ for any story he
considered negative.
As he grew older in the profession, climbing the ladder until he
became UBA’s Head, Media and Corporate Communications, his Bank became the Bank
of many of his colleagues in the media, who would not want anything to affect
their own.
Little wonder he was celebrated by his bosses and colleagues,
recently, when he marked 15 years of membership and exceptional service, the
Chairman of the bank, UBA Group, Tony Elumelu, specifically wrote to Nasir,
commending him for his sacrifice and commitment in projecting the financial
institution’s image externally.
Elumelu said, “On behalf of the Board, Management and Staff of
the United Bank for Africa (UBA), Africa’s global bank, I congratulate you on
your 15th anniversary as a member of UBA tribe.
“I write to commend you for the sacrifice, passion, and
commitment that you have demonstrated in carrying out your job and ensuring
that the Bank is projected externally in the most positive light always.
“With each passing year, you bring creativity and a strong work
ethic to the team and I wish you continued success in your career.”
This brilliant public relations expert emerged The Point
Newspaper’s Image Maker of the Year 2016. He was honoured for his “exceptional
performance, and tremendous support and contributions to the growth of PR and
the media industry in Nigeria.”
According to him “UBA and Elumelu made me who I am today. I had
no experience when I was employed before the Chairman handed me over to Charles
Aigbe, who adopted and tutored me on how to go about the job. Those tips and
training are what has made The Point and others appreciate me for what I do.
What has continued to drive me is passion. When there is passion, you will
always go far,” Nasir said.
Ramon with a First Class degree in
International Relations and a Master of Business Administration, from Obafemi
Awolowo University, Ile-Ife, Osun State, he has demonstrated his brilliance in
the discharge of his duties and remains one media manager that cannot be
ignored in Nigeria.
The General Manager, Federal Radio
Corporation of Nigeria, Mrs. Bimbo Oyetunde, emphasised the need for all image
makers to emulate Nasir, in order to create a mutual understanding between
corporate Nigeria and media organisations as it remained the only way both
parties could get value for their investment.
It would be recalled that Mr. Nasir Ramon Olanrewaju received Prestige Excellence Award on two occasions.
In 2018 the amiable communication expert was honored as Outstanding and Innovative Corporate Communications Expert of the year while in 2020 he emerged Most Resourceful, Outstanding and Media Friendly Corporate Communications Expert of the year.
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