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Letshego Group, a leading retail finance organisation in Africa, launched its ‘LetsGo digital’ campaign through LetsGo, its digital financial technology platform. This, according to the company, is an enabler to deepen financial inclusion across African. From spoken word poetry to dance, our myriad of cultures and languages, cuisines and passions, we are Africans building a better Africa and such is Letshego’s expressive view on Africa.
Letshego Group has its footprint in 11 African markets with
a-22-year history of improving lives through inclusive financial solutions in
Africa.
According to the Group, Letshego has chosen two budding markets,
Nigeria and Botswana, as the first two countries in which the ‘LetsGo digital’
will be rolled out. Through LetsGo, Nigerians have the power to be and the
power to do, beginning with Government employees and civil servants under the
brand’s established deduction from source model.
Through the LetsGo App (Android launched, iOS to follow),
Letshego customers have access to simple financial beyond banking services on
the go, to enhance their lifestyles.
Andrew Fening Okai, Letshego’s Group Chief Executive said,
“Having just celebrated Africa Day, and as we navigate through a global
pandemic, there is no better time for us to encourage our fellow citizens of
Africa to work together in overcoming our challenges, and Rise
Up! Letshego remains committed to improving lives by extending
access to appropriate financial solutions, progressing towards our
ambition to be a world class retail financial organisation. Digital
is no longer a revolution; digital is life!”
This narrative and the richness of the Group’s regional
footprint in Africa are expertly narrated in the proudly African television
campaign that kicked off on Nigeria TV screens on 24 June 2021.
The campaign is the work of renowned Nigerian music video
director, Sesan Ogunro, who brings dynamism, boldness and creativity to his
work and runs a multi-award winning video production company based in Lagos,
Nigeria, serving all of Africa.
The campaign also includes
representation from creatives across each of Letshego’s markets, to immortalise
key iconic scenes and elements of Africa’s landscape.
LetsGo solutions enable Letshego customers to achieve their
aspirations, empowering a progressive generation of cultural change in this new
normal. With simple digital financial and beyond banking solutions that are
tailored to support life goals and help improve the lives of our customers,
bringing tangible spin-off benefits for our local communities, Letshego remains
resolute in changing the landscape of inclusive financial services in Africa.
LetsGo gives customers Digital Power through an omni-channel
digital experience with Letshego continuing its journey in evolving its LetsGo
platform and products to further catalyse its Strategic Transformation.
Initially the LetsGo platform – accessible via mobile phone and
web - will unlock digital access to account information, loans and top-ups for
existing and new deduction at source customers in Botswana and
Nigeria. The Group’s remaining 9 markets will enjoy the same digital
platform benefits by the end of this year. With the brand's phased
rollout of increasing depth in capability, access and products, ‘LetsGo’ is set
to catapult Letshego towards its vision to become a world-class retail
financial institution, improving the lives of customers across sub-Saharan
Africa.
Tolu Opayinka, Letshego Nigeria CEO added, “We continue to
expand our reach by diversifying our product offering, enhancing access via our
digital platforms and leveraging strategic partnerships. These value-adding
efforts will help us to improve customers’ access to our services, provide the
much-needed financial support for our customers and support our financial
inclusion imperative.
“As we build on this further, soon all Nigerians, and Letshego
customers across the breadth of Africa footprint, will also have this digital
power, indeed with growing and expanding capabilities to enjoy in the palms of
their hands. Our success will be measured by our ability to improve lives
through our customer experience and our investments in our people, digital
technologies, processes and access channels, ultimately underpinning our
purpose to Improve Lives for our customers and communities,” he said.
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