Princess Ronke Ademiluyi, CEO of Adire Oodua Textile Hub has adopted a creative approach in her adire awareness campaign with a special branding of the Bentley of Ooni Adeyeye Enitan Ogunwusi, which has continued to turn heads in Ife and beyond.
Established in February 2021 under the Chairman of Ooni Ogunwusi, the textile hub has continued to be a blessing to humanity, particularly the Yoruba race in the areas of empowerment for women and youths of Ife and environs.
Described as a gold
mine, Adire is one of the world’s famous indigenous clothes with an estimated
market of over 30 million spread across the globe.
The huge potential of
the Adire market is the drive behind the establishment of the Oodua Textile Hub
with the goals of lifting thousands of Ife youths and women out of poverty
through modern adire training and techniques.
Interestingly, the
Oodua Textile Hub under the leadership of Ademiluyi, has already hit the ground
running with various programmes aimed at improving the social economic status
of Ife youths and women.
Within four months of
its grand opening, the hub has trained over 100 women for free in various Adire
making techniques and skills. It has also introduced a transport allowance
scheme for all its trainees. The impressive profile of the hub has also
attracted some of Nigeria’s high-ranking officials to visit the magnificent
Adire hub.
Top on the list of
high-profile visitors to Adire Oodua Textile Hub include the Nigerian
Ambassador to Jamaica, Haiti, Belize and Dominican Republic, Dr. Maureen
Piribonemi Tamuno, who has shown interest in exporting the famous Adire to the
Caribbean. Following the trend in the list of endorsements for the Adire hub is
Nigeria’s veteran filmmaker, Tunde Kelani who has endorsed adire for his movie
productions. The list is endless.
The consensus is that
the creation of Adire Oodua hub is a life-changing initiative that will
transform the lives of ten of thousands of Ife youths and women, and a legacy
that will outlive Ooni Ogunwusi who has changed the face of Ife since he
ascended the throne of his forefathers.
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