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Chris Parkes, boardroom judge of The Next Titan; Victoria Sotunde, Group Head, Head Office Audit, Internal Audit, Heritage Bank and Kyari Bukar..
Heritage Bank’s advanced all-in-one digital banking experience; Octiplus’ product benefits were explored by the Next Titan contestants for its ground breaking innovative solution, crafted to meet the demands of the ever-growing active banking populace.
Presenting their tasks, themed, “Show Your Innovation,” during a
boardroom session, eight (8) of the contestants were expected to create
compelling video advert for octiplus and its prime product awareness.
However, at the end of the Heritage Bank’s second task, the
participated housemates successfully identified the non-vanilla features of the
digital app which were that personal investment savings could be done with the
app as well as group savings usually known as “esusu.” Aside the regular
features that were known by all including Payment features, buying of airtime,
pay bills, flight bookings, movie tickets and one of the most interesting
features that was mentioned, was that with Octiplus, you can add all your debit
cards from other financial institutions to this App and enjoy easy banking,
easy life.
MD/CEO of the Bank, Ifie Sekibo disclosed that Heritage operates
with a philosophy to offer world-class banking services with guaranteed
convenience on the platform of simplified service innovation, leading
technology solutions and experience-driven relationship management.
Reviewing the presentations of contestant’s individual tasks,
Sekibo who was represented by the Head, Content and Digital, Nsikak
Ifiet commended some of them on the marketing strategies adopted, captivating
messages which highlighted product advantage, abilities to identify
the target audience and the clear call to action with relevant information.
He advised the contestants not to de-market competitions’
products when promoting their own brand. According to him, it is important to
focus on your product, what it has to offer and the value it will give to the
consumers.
To ensure a balanced form of assessment during the boardroom
session presided over by the experienced panel of Judges and in the spirit of
meritocracy, each contestant was given a time limit to strictly adhere to
during their presentation. After which, each Judge meticulously took out time
to allot their assessment on each contestant with constructive criticism.
Five of the eight contestants who presented before the panel
were saved and will remain in the house until the grand finale of the show. The
successful contestants include; Victor Emaye, Joy Badaki, Esin Mariah, Dolapo
Quadri and Adausu Taiwo, while the evicted contestants who were meant to give
their final words before leaving the house were Omobolaji Shittu, Fiberesima
Ibi and Orji Hyacinth.
Also, the Judges of the boardroom session comprised Chris
Parkes, Kyari A. Ebuka and Nsikak Ifet.
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