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Chido Nwakanma believes it’s time for national conversation on social influences of Nollywood and its effect on the Nigerian narrative.
Please
Google “Rituals in Nollywood movies”, dear reader. I did so to commence this
article, and a list of YouTube movies hit me. Their titles had rituals as a
staple: 2022 Royal Rituals, Back to Back Rituals, complete movies. and
Journey of Rituals, Season 1 and Pant Ritual Season 1.
Other titles included The Devil’s Brotherhood 1& 2, Devil’s Minister
1&2. My Ghost Sister Came to Protect Me from Evil, Dirty Demons 1-8, Sent
by Lucifer, Billionaire Sugar Daddies, and 7 Days to Die.
Nollywood
and the Honourable Minister of Information and Culture, Alhaji Lai Mohammed,
engaged in a short-lived spat in February 2022 over the growing spate of ritual
killings by young people. Mohammed and officialdom point to the role of
Nollywood as a promoter and instigator. Nollywood disagrees vehemently and
conversely blames high government officials for the desultory state of the
nation, including the practice of rituals by young people.
Then,
silence followed. Both parties have gone into their shells. I urge them to
please engage the matter more seriously.
Alhaji
Lai Mohammed has touched on a significant issue deserving of more severe
deliberation and interrogation than the exchange of brickbats in newspaper
interviews. Nollywood is so critical and contributory to the Nigerian narrative
that it deserves an entire conversation. It is time for the Nigerian National
Conversation on Nollywood.
The
minister and Nollywood players exchanged between February 21 and 24. Mohammed
told the Daily Trust newspapers. “Many have also blamed Nollywood for featuring
money rituals in some of its movies, saying this has negatively influenced the
vulnerable youth. To mitigate this, I have directed the National Film and Video
Censors Board, the body set up to regulate the film and video industry in
Nigeria, to consider this issue while censoring and classifying films and
videos.
“I
have also directed NFVCB to engage with stakeholders in the film industry to
express the concerns of the government and Nigerians on the need to eschew
money ritual content in their movies.”
Players
in the industry quickly
offered a comeback, as reported by Vanguard and other platforms. They
declined responsibility for the growing incidence of bad manners verging on
ritualism by young people. Comrade Alex Eyengho, is Board of Trustees Chairman,
Association of Nollywood Core Producers (ANCOP). , said directing filmmakers to
stop making films on ritual killings is akin to requiring journalists not to
write about them in the print and electronic media. Eyengho urged the Federal
Government to move beyond “laughable directives” and tackle ritualists,
scammers (yahoo, yahoo), kidnapping, armed robbery, and corruption.
Eyengho
added, “Assuming but without conceding that the government was right in this
military-like directive, it is a clear admittance of failure of the National
Film and Video Censors Board (NFVCB) currently under the leadership of Alhaji
Adedayo Thomas. It’s not performing its statutory functions as a Federal
Government agency regarding appropriate classifications and censorships of
motion picture contents…
“To the best of my knowledge, filmmakers don’t make films to promote rituals. Rather, filmmakers make films to condemn the incessant ritual killings in Nigeria. Ritual killings are not the making or creation of filmmakers. We only bring the sad narrative to the front burner in a manner that makes it serve as deterrent to those bent on engaging in the heinous crime. The Federal Government and National Assembly should stop advertising their crass ignorance in the public space”.
On
his own, gyration master and former majority leader of Anambra House of
Assembly, Tony OneWeek, slammed the government. “Instead of funding the
business, the federal government now wants to gag the writers.”
Famous
actor and producer Paul Obazele described the directive as ‘shameful’. “How
about the activities and the extravagant lifestyle of the political class?
Nollywood also influenced it?”
Notable
film director, Lancelot Imasuen, accused the federal government of misplaced
priorities. “What are the indices that gave the government that conclusion?
Why? How did we get where we are today? When did Nollywood become the problem
of bad governance, bad roads and the reason for the economic downturn? The
Nigerian film industry has always portrayed what is wrong with the country and
proffering solutions”.
Nollywood has, since the 90s, assumed the status of cultural ambassador of
Nigeria. I gained instant recognition in the market at Kampala, Uganda, for
wearing my Nigerian caftan during a visit in 2004. People walked up to me to
call me Okonkwo and enquire about Nigeria. A year earlier, in Cairo, Egypt, the
young people remembered Austin Jay-Jay Okocha, Emmanuel Amuneke, and our other
soccer stars.
Nollywood
is a part of the creative economy that has grown globally. Mukhisa Kitugi,
Secretary-General of the United Nations Conference on Trade and Development
(UNCTAD), noted in its Creative Economy Outlook 2018.
“The
creative economy is recognized as a significant sector and a meaningful
contributor to national gross domestic product. It spurred innovation and
knowledge transfer acros sectors of the economy and is a critical sector to
foster inclusive development. The creative economy has both commercial and
cultural value. Acknowledgement of this dual worth has led governments
worldwide to expand and develop their creative economies as part of economic diversification
strategies and efforts to stimulate economic growth, prosperity, and
well-being. Within it, the creative industries generate income through trade
and intellectual property rights, and create new opportunities, particularly
for small and medium-sized enterprises”.
In
a recent report, closer home, UNESCO noted in Focus on the Film and Audiovisual
industry in Africa: Structural reforms and digital transitions for diversity
the growing influence of the film sector. Nollywood and Nigeria play prominently.
It noted “the massive inspirational success of Nollywood as the spur for the
growth.
Nigeria
produces 2,500 films annually. Ghana follows with 600, Kenya and Tanzania do
500 each per annum and Uganda 200 films annually. Mo Abudu’s The Wedding Party
was the box-office hit with revenues of $1.5m.
The
“inspirational success of Nollywood” attracts many players and foreign direct
investment. Nigerian studio FilmOne raised $1m from Huaha (China) and Empire
(South Africa). AfreximBank has put down a $500M facility to support Creative
Industries.
Nollywood
is both a creative and commercial phenomenon. Its creativity speaks to our
stories, culture, values, and reputation. How do we want our people and the
world to see us?
It
is salutary that the Federal Ministry of Information is finally interested in
jumpstarting this conversation about and with Nollywood. There are several
regulatory models they can follow. They can look at the template of the
National Communication Commission, the regulatory agency of the successful
telecommunications revolution. NCC regularly holds sessions with industry
players and consumers to discuss various aspects of the industry. Policies and
frameworks are the results of stakeholder consultations and not diktats.
I
urge the Information and Culture Ministry to design a framework for a Nigerian
National Conversation with and about Nollywood. The stories they tell are
critical and reflect on us. Informed citizens must be part of the conversation
as input.
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