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| Team from Heritage Bank. |
Heritage Bank Plc, Nigeria’s Most Innovative Service provider has collaborated with Delta State to make the creative and entertainment industry mainstay of revenue generation that will stimulate sustainable growth to the nation’s economy.
This was
disclosed when the Omu Anioma and Nneoha, HRM Obi Martha Dunkwu unveiled the
Anioma eternal native attire, “Akwa Ocha” to the Entertainment world during the
Delta Music, Comedy and Fashion Expo held at the Dome Event Centre, Asaba,
Delta State. Meanwhile, during a contest for best dancers dressed in Akwa-Ocha,
organized by 2Things Promotion and prize money guaranteed by Heritage Bank
Ynspyre Account, the 1st Prize winner, Friday Nkechi received
N250, 000, whilst Opene-Terry Joseph and Usanga Joseph as the 2nd and
3rd winners carted away N150,000 and N100,000, respectively
The MD/CEO of
the bank, Ifie Sekibo, in his remarks said the partnership is in line with its
culture as timeless wealth partners which has continued to impact positively on
the nation’s socio-economic development.
“The Akwa
Ocha fabric Industry, Entertainment and Creative Industry that Delta State is
known for, may be the revenue base of the State Government beyond Oil. Heritage
Bank is always available and ready to partner with the State and players in the
industry to achieve Delta beyond Oil,” he said.
According to
him, the music and entertainment industry has done so much for Nigeria in terms
of employment and foreign exchange earnings and if more resources could be put
into it, the country would be better for it.
Sekibo who
was represented by the Ag. Group Head, South-South 2/ECM, Charles Ojakovo
affirmed that the bank would continue to support initiatives that have to do
with sustainable growth, adding that the bank has always supported the
Entertainment and Creative Industry.
“This Industry over the years has had a huge impact on our GDP and engaging a
very large number of our youths thereby reducing the level of unemployment.
“Akwa ocha is
an Anioma Heritage and our Heritage, and there is need to take it to the next
level and international standards, as a hub to orchestrate economic growth,” he
noted.
He further
explained that Heritage Bank’s various entrepreneurial schemes in support of
business had always focused on dependable job-creating sectors, such as
agricultural value chain (fish farming, poultry, snail farming), cottage
industry, mining and solid minerals, creative industry (tourism, arts, and
crafts), and Information and Communications Technology (ICT).
HRM Dunkwu
commended Heritage Bank for its partnership with the organizers of the event
for factoring a concept that introduces the Akwa Ocha fabric into fashion
shows.
She
emphasized how impressed she was at the beautiful appearance of all the models
who were gorgeously dressed in the attire in such a dignified and holy
exhibition.
Omu Dunkwu
said she couldn’t have been more excited having been chosen as the one to do
the unveiling of the Akwa Ocha for which she had devoted over a decade to
promoting in line with propagating the unique identity and values of the Anioma
people of Delta State.
Dunkwu
affirmed that there was no fabric like the Akwa Ocha all over the world, which
is why different people of the world are coming to identify with the source of
the captivating attire – Anioma land.
The cerebral
Queen Mother of the Anioma nation advised that conscious effort be made to
market the brand by the younger generation who are willing to go into fashion
business, maintaining that Akwa Ocha fabric could be money spinning venture if
well packaged because of its unique and attractive features.
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