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STERLING BANK’S AGEGE BREAD ADVERT: MD, Abubakar Suleiman Ridicules Himself, Goes On His Knees To Beg For Forgiveness.

The culprit.

The Managing Director of Sterling Bank, the very controversial Abubakar Suleiman, has literally been on his knees, begging for forgiveness over the bank’s Easter advert likening the rising from dead of our Lord Jesus Christ to the rising of Agege bread.

The very blasphemous advert which set the Internet on fire on Easter Day saw many Christians threatening to close their accounts with the bank and those without accounts with the bank blasted them seriously, wondering and asking if they could try that with the Islamic faith and get away with it.

The uproar was so much that the regulatory body for advertising in Nigeria, Advertising Practitioners Council of Nigeria, APCON, waded into the matter, threatening to sanction Sterling Bank for going all out to ridicule the Christian faith they way the bank did.

But in a swift reaction, the MD of the bank, Abubakar Suleiman, says he is sorry after putting Christians to such a very bad period in their Holy period of the resurrection of Jesus Christ.

In a letter the bank sent to her customers, especially the Christians amongst them, Abubakar Suleiman, says “On behalf of the Management and Staff of Sterling Bank PLC, I write to tender our unreserved apology to you and members of our nation’s Christian community for our Easter message email of 17 April 2022”.

According to him, the content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ and while the message had no malicious intent, there is no place for content that fails to fully account for the feelings of billions of people all over the world.

Our honest intent was to join our millions of customers in Nigeria and worldwide in celebrating this solemn event, but our execution fell short on this occasion.

It is the hope of “Precious Eze’s Blog”, that Sterling Bank does well to do more than kneeling down and apologizing to regain the lost fate the customers of the bank have lost in the bank and her management moving forward.


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