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In its quest to play a leadership role in the integrated marketing communication sub-sector, the Advertisers Association of Nigeria (ADVAN) will host the industry practitioners and experts to an industry dialogue to discuss the role of government regulations in the ease of doing business.
The
event is scheduled to take place on June 22nd, 2022 at Radisson Blue
Hotel GRA Ikeja themed: ‘the role of government regulations in the ease of
doing business’.
According
to the Chief Executive Officer of ADVAN, Mrs. Ediri Ose-Ediale, 'The ADVAN
Industry Dialogue’ is an exclusive platform for the discourse of issues
affecting the marketing community in Nigeria.
This
year's edition will focus on the topic -The Role of Government Regulations in
the Ease of Doing Business. She said.
Banwo
and Ighodalo in their research works said, "Globally, regulations are a
veritable tool of economic reform and their roles as drivers and stabilizers of
growth came to the fore of global debate in the aftermath of the collapse of
giant corporations such as Enron in 2001 and Lehman Brothers in
2008" "...But regulations too have been found to be
capable of constituting a clog to economic progress, where they are not
well-thought-out or when wrongly applied. In these cases, they strangulate
rather than support growth of the economy,”
The
ADVAN Dialogue seeks to provide a meeting point for critical stakeholders in
the Marketing Communications Industry and the various regulatory institutions,
to proffer global best practice solutions on effective regulations for economic
growth said Mrs. Ose-Ediale.
Through
the program, ADVAN supports industry development through the facilitation of
effective, requisite regulations for the Marcoms Industry.
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