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The award. |
Emirates has taken home three awards at the Skytrax World Airline Awards 2022, including World's Best Economy Class, World's Best Economy Class Catering, and for the 17th consecutive time, World's Best Inflight Entertainment. The awards are a testament to the airline’s commitment to offer the very best customer experience in the sky, where travellers in Economy Class can look forward to spacious cabins, carefully crafted menus, an unmatched range of in-flight entertainment choices, thoughtful amenities like kids toys, and much more.
At
a time when cost-cutting has become the norm, the airline is making long-term
investments to further elevate its product and service strategy in every cabin
class.
This latest
recognition from Skytrax comes on the heels of the airline’s recent
announcement that it is investing over US$ 2 billion to enhance its inflight
customer experience. This includes one of the largest retrofit projects in
aviation history spanning 120 aircraft which will soon sport the airline’s
latest interior concepts, a new hospitality-focused service delivery model, and
best-in-class product enhancements across all cabins, starting this year. Emirates
will also be investing over US$ 350 million in next-generation inflight
entertainment systems with Thales for passengers to experience the airline’s
massive library of 5,000 channels on high-definition screens, along with a host
of other high-tech features on its incoming fleet of A350 aircraft.
Customers
flying Emirates’ Economy Class, no matter where they choose to travel on the
airline’s 130 destination strong network, can look forward to a menu infused
with regional and seasonal flavours, featuring hearty main dishes and sides,
and an indulgent dessert inspired by their destination. Emirates also prides
itself in celebrating unique cultures and traditions from around the globe by offering
signature dishes for occasions like Diwali, Christmas, Ramadan, Eid Al Adha,
Lunar New Year and more recently, Oktoberfest and Onam.
Emirates
offers one of the most comprehensive and state-of-the-art entertainment and
communications services in the skies. ice, the inflight
entertainment system awarded by Skytrax for the 17th time this
year, offers over 5,000 channels of entertainment, with 4,000 hours of movies
and TV, and close to 3,500 hours of music and podcasts. Customers can also
choose content in 40 languages. In addition to
entertainment, Emirates ice offers a range of other
useful features, such as: the ability to check the status of your flight; a
real-time view of the sky during take-off and landing from cameras fixed on the
aircraft’s nose, tail and underbelly; EmiratesRED; the world’s first inflight
TV shopping channel and LIVE TV.
ice is also
the only inflight entertainment system that offers exclusive programming from
Shahid, with over 135 hours of highly popular Arabic content across 15 shows,
with more to be added in the coming months. Emirates was the first airline in
the region partner with HBO Max, offering exclusive hits only offered through
the streaming service. Emirates’ on board product experience is complemented by
the airline’s cosmopolitan team of cabin crew who hail from over 130
nationalities. Crew members, already trained on providing the very best
inflight service, are further levelling up their hospitality experience through
a rigorous training programme that was designed in partnership with Ecole
hôtelière de Lausanne. The latest programme is focused on mastering the four
service pillars: Excellence,
Attentiveness,
Innovation and Passion.
Driving radical
changes in the customer experience also includes small touches that make a big
difference, not only for customers but the planet as well. Economy Class
customers can snuggle up in warm and soft sustainable blankets made of 100%
recycled plastic bottles. The airline also offers sustainably-made amenity kit
bags for Economy Class customers on select long haul flights, which have been
newly redesigned to represent the four elements - fire, water, earth and air,
as a reminder of the careful balance required to preserve for the future of our
planet. The kit’s travel essentials - socks, eyeshades, toothbrush and tooth
paste, as well as bookmark, are all made from environmentally-friendly
materials and come in natural earth tones.
Little flyers
travelling across all classes can also keep busy with special plush toys and
blankets as well as a selection of ‘fly with me’ belt bags, duffle bags
and backpacks. All children’s items and toys have been consciously made of 100%
recycled raw materials including drinking bottles, and swing tags use non-toxic
soy based ink printed on recycled cardboard.
On the ground,
Emirates has been working hard to create a smart contactless journey for its
customers. Travellers can choose to use its integrated biometric path in DXB to
check in for their flight, complete immigration formalities, and board their
flights. Customers can also use the airline’s touchless self-check-in
and bag drop kiosks at Dubai International (DXB).
The smart contactless
experience continues on board with digital menus available on the Emirates app,
and customers can also use the app to create a preferred playlist for ice.
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