Towards developing the capacity of entrepreneurs in
the fashion industry and diversifying Nigeria’s foreign exchange earning
capacity, leading financial institution, Fidelity Bank Plc, has announced its
sponsorship of the Anambra Fashion Expo 2022.
According to a statement on the organiser’s
website https://anambrafashionexpo.com/ , the
event is scheduled to hold at the International Conference Center, Awka,
Anambra State on Friday, 16 September 2022, and would host over 800 walk-in
guests, 35 fashion designers, 100 exhibitors as well as millions of virtual
attendees. The theme for this year’s event is, "In Between Time for All
Times", and is designed to capture emerging trends and creativities in the
industry and how young talents can maximize them.
“Across the country, Fidelity Bank is known as the
bank that empowers. Whether through the right financial product or
non-financial initiative such as our sponsorship of the Anambra Fashion Expo,
we are helping our customers and prospects grow their businesses and contribute
to the economy. We are pleased with the platform the expo provides us in
demonstrating this and look forward to welcoming businesses and guests at the
event”, commented Divisional Head, Brand and Communications, Fidelity Bank Plc,
Dr Meksley Nwagboh.
An important part of the expo is the masterclass to be
facilitated by Nduka Udeh, Managing Director/CEO of Export and Sell LLC, where
attendees would be guided through the process of developing the necessary
competence for selling to the international market and earning foreign
exchange.
According to Nwagboh, “As one of the leading banks in
the exports space, we felt the need to help attendees at the Anambra Fashion
Expo to develop the capacity to compete on the global stage. That is why we are
bringing our partner, Export and Sell LLC to walk participants through the nitty
gritty of preparing the correct documentation required to export to the United
States of America (USA), how to find buyers, how to list products and sell on
Amazon, the various licenses needed amongst other aspects of exporting.”
It would be recalled that Fidelity Bank has championed
several initiatives to help local businesses play on the global stage and
attract foreign exchange earnings. For instance, its Export Management
Programme (EMP), which was launched in 2016 and is hosted in partnership with
the Lagos Business School and the Nigerian Export Promotion Council (NEPC),
equips participants with requisite knowledge for driving non-oil exports. The
bank also launched the CBN RT200 FX Policy Sensitisation series in February
2022 to highlight opportunities for importers looking to pivot to exporting
with the aid of the policy.
Fidelity Bank is a full-fledged commercial bank
operating in Nigeria with about six million customers who are serviced across
its 250 business offices and digital banking channels. The bank was recently
recognized as the Best SME Bank Nigeria 2022 by the Global Banking &
Finance Awards and in 2021, the bank won the awards of the “Fastest Growing
Bank” and “MSME & Entrepreneurship Financing Bank of the Year” at the 2021
BusinessDay Banks and Other Financial Institutions (BAFI) Awards.
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