News Update


Header Ads Widget

How My SILENT-BAN By Marketers Opened Up Other Streams Of Exploits For Me – Nollywood Actor, Rita Dominic.

Rita Dominic.

Nollywood actor, Rita Dominic has finally opened up on issues surrounding the technical ban she was meant to have suffered in the past orchestrated by marketers who didn’t like some of the characters exhibited by the A-list actors in the movie industry, popularly called Nollywood.

For those who may not remember, the drama happened in the early 2000s where some actors, including Genevieve Nnaji, Omotola Jalade-Ekeinde, Rita Dominic herself, Jim Iyke, Ramsey Noah etc. were banned from acting or featuring in movies, which saw some of them delving into music and other things.

Speaking for the first time after many years, Rita Dominic took time to x-ray what happened during the time of the ban and how that ban helped her take a leap into what she doing right now, because she is one of those who do not feature in the core Nollywood like Asaba and Enugu anymore

In an interview, she told the interviewer what had happened to her in the last 23 years of her being in the Nigerian movie industry, with both her low and high moments as an actor.

She said, “So let me tell you something, I don’t know if I’ve said this publicly. Many years ago, we worked a lot with the marketers and they weren’t used to talking to management, they were used to easy access, direct access to us.

So I started working with a manager, my business partner Mildred, because she manages my career as well, and it was a challenge. But I was bent on changing things at least for myself because I felt like we needed some sort of structure if we wanted to grow – if we wanted this to go further or advance our careers, we needed to start letting them understand that we have management.

So obviously, they didn’t like it but they didn’t… let me put it this way: I think they gave me a silent ban without saying anything. I used to trickle down certain things that they would say, a few of them, and I can understand.
You know, people don’t like change sometimes especially when it’s been the same thing for so long and it has worked for you. I didn’t get work for a long time!

Before then, Mildred and I had been talking. She had already started producing and we had toyed with the idea of forming a company together and shooting productions and adverts. So when that (ban) lingered for a while, I said you know what? Let’s go ahead with this thing – let’s produce content. That’s how I was put on this other trajectory and I started producing. I did my first film, ‘The Meeting’ and I wasn’t going to do the role but we ended up doing it and The Meeting became very successful.

So the (ban) in a way was a blessing. Sometimes, the powers that be (the universe) may be moving you in a direction you don’t want because you want things to happen in a certain way. But it might actually let you achieve the same goal through a different route.”

This year, Rita and Mildred released yet another one of their productions La Femme Anjola and her own production company is very successful. Look at this thing called life!

Source: Chude Jideonwo


Post a Comment