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One of the plant-based meal. |
Emirates has delivered a resounding response to heightened demand for plant-based cuisine with a multimillion-dollar investment into new vegan choices onboard, in a remarkable gesture that heralds the upcoming World Vegan Day on November 1. This comprises a curated menu of gourmet vegan dishes, introduced into First and Business Class and menus a refreshed selection of plant-based produce for the Economy Class.
Renowned
for its responsive alertness to customers’ concerns, this latest move by
Emirates will help cater to the rapid growth of the global vegan community and
general interest in herbivorous diets, It is setting new standards in customer
experience with delicious and healthy options for cosmopolitan customers following
a vegan lifestyle, or for those who seek a lighter meal choice while
travelling. Vegan options are available to order and pre-order onboard, as well
as in Emirates Lounges.
While Emirates
has been serving vegan options onboard since the 1990’s, the vegan requirements
were initially focused on specific routes such as Addis Ababa where
vegan meals are required during certain times of the year by those practising
the Ethiopian Orthodox faith, or across the Indian subcontinent where multiple
faiths encouraged a plant-based diet. Vegan dishes are now rapidly gaining
general popularity on US, Australian, some European and UK routes, with
Emirates noting a sizable increase in interest in vegan dishes over the last
decade. Routes showing recent increasing interest in vegan meals include
Beirut, Cairo, and Taiwan. Currently Emirates offers more than 180 plant-based
recipes catering to vegan customers.
Already
consistently rated as the best airline for vegan travellers by many dedicated
website polls including VegNews, Emirates has invested into
developing a new vegan menu to rival acclaimed restaurants. The vegan menu
in First and Business Class spent a year in development in Emirates Flight
Catering, an expansive facility based at Dubai International airport, which is
home to 11,000 employees and serves up to 225,000 meals daily. It is the
largest flight catering facility in the world and home to international chefs
of 69 different nationalities. The menu was the focus of multiple presentations
and tastings, featuring contributions from diverse cuisine specialists like
Chinese, Indian and Arabic speciality chefs, to create a wide range of flavours
and textures. The tasting panels included both vegan and non-vegan chefs and
team-members to ensure an inclusive approach.
In
Economy Class, the vegan menus are also refreshed every month, providing a wide
variety of dishes to frequent travellers. The vegan meals in Economy Class
are available to pre-order and have been extremely well received by passengers
worldwide. Current passenger favourites include a creamy spinach and avocado
mousseline, with marinated tofu, blanched snow peas, radish, asparagus,
pomegranate seeds, courgette ribbon and sriracha oil, or the multi colored
quinoa with succulent caramelised pear and celeriac purée, roasted cauliflower,
glazed carrots, sautéed kale and lovage pesto, and the hearty Autumnal flavours
of barley risotto with mushrooms, served with sundried tomatoes, buttered
chestnuts, blanched broccolini and toasted pumpkin seeds.The vegan desserts are
also very delicious and features tempting choices such as a dark chocolate
custard cake balanced by fresh, juicy strawberries, a zesty lemon tart lightly
laced with coconut cream and a rich chocolate tofu cheesecake complemented by a
sweet strawberry compote.
The
benefits of plant-powered choices are of increasing interest to
health-conscious customers who may not define themselves as vegan but will
occasionally choose lighter choices to complement their lifestyle. Alternative
products used onboard Emirates include items like artisan vegan cheese,
chickpea flour instead of white flour, because chickpea flour is gluten-free
and naturally aerates dishes like crepes and omelettes to an irresistible
fluffy texture. Coconut or vegetable-based cream is used instead of full fat
dairy cream, coconut butter or margarine instead of dairy butter, and coconut
and flaxseed oil are used as healthier alternatives to vegetable oil, with the
bonus of infusing additional flavour to dishes and a high smoke point. The
dishes also incorporate a range of super foods including rich-in-antioxidant
black and white quinoa seeds, which help with cholesterol and blood sugar
levels, lowering the risk of diabetes and heart disease. The new vegan
menu in tFirst and Business Class features unique koftas, made with
plant-based products from the world-renowned Beyond meat
company. Vegan desserts have been created using organic dark chocolate with 60%
raw cocoa ingredients, sourced from the Dominican Republic. Vegan dishes are
complemented by refreshing Vitality juices, a bespoke range of juice blends,
created by beloved UAE brand Barakat. Each gluten free and vegan
juice is packed with essential vitamins, minerals, fibre, and antioxidants,
with no added sugar, additives, or preservatives.
The
Emirates team of award-winning chefs have put together a creative new menu,
where vegetables take centre stage and the absence of meat isn’t felt, through
clever use of textures and infusions to conjure the essential umami effect.
Jackfruit, a fibrous tree fruit from southwest India, is used as a focal point
in some of the vegan dishes as it cooks out with a meaty texture. Kohlrabi, a
Northern European cross between cabbage and a turnip, has a mild taste that
absorbs the flavours it's marinated in or cooked with - a very effective
addition to vegan cuisine. Other core ingredients providing a moreish meal
include the inimitable tofu, cauliflower steak and varieties of nuts and
legumes. With an emphasis on freshness, vibrancy of taste and satiety, Emirates’
new vegan dishes showcase a tempting collection of colourful and healthy
choices including heirloom cherry tomato tofu with edamame and roasted
sesame, thyme scented mushroom ragout, fresh Hass avocado and mango salad
timbale, or kale and cranberry salad served on a bed of grilled sweet potato.
Ensuring that the tasty and healthy dishes are also edible to the eye, vegan
meals are delicately garnished with farm-fresh herbs, berries, and colourful
jus,’ while several of the new vegan desserts are adorned with thin sheets of
genuine gold leafs.
Vegan
options onboard Emirates are nutrient-dense and rich in greens, fruits, and
vegetables, sourced from several UAE-based suppliers including fresh
locally grown kale, heirloom cherry tomatoes, salad leafs and herbs from Bustanica.
Bustanica is the world’s largest hydroponic vertical farm, a US$40 million
joint venture investment through Emirates Flight Catering. The Bustanica farm
is driven by powerful technology – machine learning, artificial intelligence,
and advanced methods – and a specialised in-house team that includes agronomy
experts, engineers, horticulturists, and plant scientists. A continuous
production cycle ensures the produce is perfectly fresh and clean, and grown
without pesticides, herbicides, or chemicals. All passengers on Emirates will
be served delicious leafy greens, including lettuces, arugula, mixed salad
greens, and spinach directly from Bustanica, with plans for even more fruit and
vegetables to be farmed in the future.
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