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| Dr. Felix King. |
Having completely dominated the experiential and marketing ecosystem in activation and creativity for the past 16 years in Nigeria, Oracle Experience, the nation’s largest marketing experience firm, announces the biggest music and arts festival tagged Afro And The Beats Music Festival.
With
this year’s edition tagged ‘Naija Takeover’, the festival is designed to
provide unmatched music and arts experiences in a multi-venue location to over
200,000 afro citizens and festivalgoers. The festival is scheduled to commence
during the festive season in December starting with Lagos.
Afro
And The Beats will
feature live musical performances, the detty dance party, cultural parade and
comedy. Also, there will be kids’ corner and enjoyment village and
in addition, sponsors tents for brand experiences
According
to the organisers, the festival is a convergence point for old artistes, new
music stars and the emerging talents in Nigeria and Africa, and it would
provide the yearning Afro Citizens the platform to reconnect, express
themselves, have fun and network.
The
creator of the festival, Dr. Felix King, who is also the chief
experience officer at Oracle Experience believes that the festival is a
platform that will encourage and foster inclusivity, diversity and offer
teeming youths and adults the opportunity to relieve stress and beam a new
sense of hope and aspiration.
“We
have chosen rainbow colors for the maiden edition, which signifies a sign of
hope, the beauty after the storm, a pot of gold and good fortune. For us,
this represents inclusivity and diversity, an all-embracing image of love and
friendship and that is what Afro And The Beats seeks to
promote, asides bringing people together,” Dr King emphasized.
He
continued, “Afro And The Beats Music festival 2022, is hosted as a
multi- venue event with a super-sized gathering, uniting thousands of fans to
further the afrobeat movement.”
Agege
Stadium has been identified as one of the venues that would host the festival
and of course, imagine Agege Stadium having Portable, Small Doctor and Obesere,
that is fire.”
Other
musical artists would be unveiled.
The
creative director of the Afro And The Beats, Azemhobo Otono, who
explained the intricacies of the multi-venue event opined that
Afro & the Beats is beyond music, concert, and/or people
coming together. Rather, it is a philosophy, history and heritage of a people
from different backgrounds and cultures.
“Afro
And The Beats celebrates the greatness of Africa and the beats that
bring us together. The beats of our behaviour, culture, lifestyle, and the way
we interact,” Otono added.
speaking
to arts, Otono said “I know people would like to talk more about the music but
the art is the emotional and history part of the festival. It is that part that
brings our history to life, therefore, art is a critical element of Afro And
The Beats and it will take afro citizens back memory lane and
nostalgic voyage.”
Besides
the entertainment, musical performances, and cultural parades, the multi-venue
music and arts festival, is equipped with superior marketing tools designed to
enable brands and services to interact and engage with over two hundred
thousand active festival goers and consumers pan-multi-venue.
Therefore,
some powerful corporate Nigerians such as Nigerian Breweries, Peak Yoghurt and
Lagos State Signage & Advertisement Agency (LASAA), have keyed in to
provide huge support to the festival and reward their teeming consumers.
Some
of the engagement tools built to support brands and services through the
festival include brand activation, digital activation, content strategy, sales
activation, venue branding, ideation arena and several other points of sales.
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