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| Firstbank HQ. |
First Bank of Nigeria Limited, Nigeria’s premier financial services institution, has announced a phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan Africa. FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the first set of subsidiaries effecting the name alignment. They are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana, Senegal and Guinea subsidiaries will be next in the phased name change implementation.
The name change is being implemented to align the
subsidiaries with the parent brand and to enjoy the strong heritage and brand
equity built by FirstBank Nigeria in its 129 years of banking leadership. This
will further enhance the quality-of-service delivery resulting in better brand
clarity, uniformity and consistency across all the markets where the Bank
operates.
A leading financial inclusion services provider,
FirstBank Group is committed to its nation-building goal. It has taken giant
performance strides on its unique growth trajectory as it continues to build
distinctive capabilities through partnerships and the constant drive to
reinvent itself. This performance is evidenced in the numerous awards and
recognitions bestowed on the institution.
These awards include Best Private Bank for Sustainable Investing in
Africa 2023 by Global Finance Awards; Best Corporate Bank in Western Africa
2022 by Global Banking & Finance; Best CSR Bank Africa by International
Business Magazine in 2022; and ranked as number one in Nigeria in terms of
Overall Performance; Profitability; Efficiency and Return on Risk by the Top
100 African Bank Rankings 2022 released by The Banker Magazine from the stables
of Financial Times.
In addition, in Euromoney Market Leaders, an
independent global assessment of the leading financial service providers
conducted by Euromoney Institutional Investor Plc., the Bank was crowned:
Market Leader in Corporate and Social Responsibility (CSR); Market Leader in
Environmental, Social and Governance (ESG); Highly Regarded in Corporate
Banking and Digital Solutions and Notable: in SME Banking.
Speaking on the name change, Dr. Adesola Adeduntan,
CEO of FirstBank Group, said ‘’ the name change which coincides with
FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed
a milestone reflective of our resolve to continuously provide the gold standard
of excellence and value as we put our customers First. The new identity
of the subsidiaries contributes to an enhanced brand presence. It helps our
customers and stakeholders better appreciate the value of the diversified
products suites, competitive pricing and extensive business networks the
FirstBank Group offers. These include our commitment to boosting cross-border
businesses including trade and investment opportunities essential to enhancing
trade relations amongst countries, thereby strengthening the economies of host
communities and reducing poverty,” he concluded.
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