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Emirates Premium Economy and Economy Class customers on long haul flights globally will be treated to new complimentary amenity kits, now onboard. The amenity kits have been designed in partnership with United for Wildlife, to highlight eight of the most endangered species on the planet.
Preserving wildlife and habitats is a core pillar of
the Emirates Environmental
Sustainability Framework. The new amenity kit range will
highlight Emirates’ longstanding partnership with United for Wildlife and
commitment to raising awareness about endangered species, and the prevention of
illegal trade of wildlife and wildlife products. The animals featured on the
kit pouches and bookmarks are some of the most trafficked creatures in the
world – the green sea turtle, African elephant, blue macaw, gorilla,
hammerhead shark, lion, pangolin, and the black rhino.
United for Wildlife has shared some impactful statistics
which highlight the magnitude of the issue, such as that globally 100 elephants
are poached every day, meaning that at current poaching rates elephants could
be extinct in the wild by 2025. There are now only 30,000 rhinos left in the
wild compared to the 500,000 that existed at the beginning of the 20th century,
meanwhile pangolins are the most trafficked mammal in the world.
David Fein, Co-Chair of United for Wildlife, said: "The
illegal wildlife trade is international organised crime that is driving many
iconic species around the world towards extinction at an alarming rate.
Airlines and other transport operators have a huge role to play in disrupting
the traffickers’ supply chains. Emirates have consistently
demonstrated leadership and commitment in tackling this global threat. We are
delighted to see the new amenity kits from Emirates now onboard and
hope that passengers find them informative and inspiring."
Emirates is actively involved in the fight against
illegal wildlife trafficking and exploitation and is a member of the United for
Wildlife Transport Taskforce. Emirates has zero tolerance towards the
illegal trade of wildlife and wildlife products and its freight arm, Emirates SkyCargo,
has implemented a complete ban on hunting trophies of elephants, rhinoceros,
lions and tigers. In June 2023, Emirates reinforced its commitment to
environmentally responsible practices by achieving IATA Environmental Assessment
(IEnvA) Stage One and the IEnvA Illegal Wildlife Trade module certifications.
The new Emirates wildlife amenity kit pouches
are reusable and made from washable kraft paper with bespoke art of the animals
printed in non-toxic soy-based ink. The contents include a selection of durable
travel essentials made from materials that reduce the use of virgin plastic.
The toothbrush is made from a combination of wheat straw and plastic, and the
socks and eyeshades are made from recycled plastic, in this case, rPET (recycled
polyethylene terephthalate). Emirates is also phasing earplugs back
into the amenity kits at the end of the year – due to popular requests from
customers.
About United for Wildlife
Founded by Prince William and The Royal Foundation in
2014, United for Wildlife aims to make it impossible for traffickers to
transport, finance or profit from illegal wildlife products. By working
collaboratively with the transport and finance sectors, building key
partnerships with law enforcement and NGOs, and sharing information and best
practices across the sectors, and across borders, United for Wildlife is
disrupting this criminal network globally. www.unitedforwildlife.org
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