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Bigi Carbonated Soft Drinks, the beloved and innovative brand that has captured the hearts of consumers with its creative and original offerings, has been honoured with the prestigious title of the "Most Innovative Carbonated Soft Drink Brand of the Year" at the esteemed BrandCom Awards 2023. The gala event took place at the Civic Centre in Victoria Island on November 4, 2023.
The
BrandCom Awards is a highly acclaimed industry event organized by Nigeria's
premier brand and marketing magazine, BRAND COMMUNICATOR. It recognises and
celebrates outstanding achievements in the world of marketing and branding
across various sectors.
The
award, "Most Innovative Carbonated Soft Drink Brand of the Year," is
the highest recognition bestowed upon a carbonated soft drink brand that has
displayed unparalleled creativity, originality, and innovation within the soft
drink industry during the year under review, spanning from 2022 to 2023.
Bigi
Carbonated Soft Drinks outshone its competitors in this fiercely contested
category, securing the top spot as the winner. What set Bigi apart was its
unwavering commitment to pushing the boundaries of traditional offerings,
introducing fresh and exciting flavors, and pioneering groundbreaking concepts
that deeply resonated with consumers. Bigi's innovative range of variants has
become a benchmark for excellence in the industry.
Biola
Aransiola, Brand Manager of Bigi Carbonated Soft Drinks, stated that "the
Bigi brand is intentional about its flavour line-up, and the 13 different
flavours were intended to add excitement and colour to people's everyday life
and moments. The Bigi brand will continue to ensure that she matches the
ever-evolving tastes of our consumers. We are committed to being innovative and
standing out in the carbonated soft drink industry."
Bigi
Carbonated Soft Drinks has truly cemented its status as a trailblazer in the
soft drink industry, consistently introducing innovative products that
captivate the palates of consumers and set new industry standards. From unique
flavour combinations to consumer-centric marketing campaigns, Bigi has proven
that originality and innovation are key drivers of its success.
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