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Bigi Carbonated Soft Drink, a leading Nigerian beverage brand, is thrilled to announce her return as the headline sponsor for the 9th season of Nigerian Idol, Africa's biggest music reality TV show. This partnership reaffirms Bigi's commitment to supporting the growth and development of the Nigerian entertainment industry and empowering aspiring talents to achieve their dreams.
Since
her first sponsorship in season 6, Bigi has witnessed the rise of remarkable
talents like Kingdom Kroseide, Progress Chukwuyem, and Victory Gbakara. Season
8 saw Bigi go above and beyond with exciting campus activations, engaging live
show activities like the life-size Bigi Chiller photobooth, and captivating
events like the Ikeja City Mall Flash Mob and shoppers dash where the top three
finalists bought household items worth over a million naira.
This
season, Bigi promises to raise the bar even higher, ensuring its presence
resonates throughout the entire journey. From pre-show events to live
performances and beyond, the brand aims to be on the lips and in the hearts of
everyone involved.
Biola
Aransiola, Assistant Brand Manager, Bigi, states “We are excited to be back for
Nigerian Idol Season 9, and we can't wait to share our exciting plans! As a
brand that cares deeply for its consumers, Bigi wants to empower talent and
provide a platform for dreams to take flight." Aransiola adds, “Our partnership
with Nigerian Idol is a reflection of our unwavering commitment to seeing young
talents thrive and reach their full potential."
Bigi's
partnership reflects a shared passion for nurturing talent and creating
opportunities for young Nigerians to shine. This aligns perfectly with the
show's theme, "Dare to Dream," encouraging individuals to chase their
aspirations and believe in their potential.
As
a brand synonymous with joy and refreshment, Bigi promises to inject fun and
excitement into every episode of Nigerian Idol Season 9. Get ready for a season
filled with talent, excitement, inspiring stories, the shared pursuit of
dreams, and the refreshing taste of Bigi!
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