Ooni of Ife. |
Coca Cola, Pepsi, American Cola & all other popular brands in the soft drink sector & energy drink sector should get set for an immense battle royale, which would be to the great advantage of the consumers, as the newest brand to come into that sector arrived with a massive bang yesterday! And to the admiration of all.
Tingo set of drinks
launched on Tuesday, April 16, 2024, at their expansive HQ, to the admiration
of all to loads of unprecedented razzmatazz/fanfare with consumers greatly
giving kudos for a good job well done.
Only 2 out of 9
variants were launched yesterday. The Tingo Cola & Tingo Electric Energy
drink. And already people are anticipating the other variants with bated
breaths! As they were quite impressed with what they have experienced
already!
To state a fact
without mincing words, the taste was amazing, as was the international style
packaging, too, in reusable cans, with health considerations playing a major
part in the production. Sugar content was exact without affecting the taste!
Even the name of the
brand Tingo is also titillating, to say the least.
All of the 9 varieties
of impressive drinks are set to be unleashed powerfully into the market pretty
soon like a takeover by the company now captained by none other than his
imperial majesty, Alaiyeluwa Oba Adeyeye Babatunde Enitan Ogunwusi, the
Ojaja II, Ooni-Orisa Olofin Adimula of Ile-Ife.
The astute businessman
cum royal father is said to have bought off the company from the former owner
and has deliberately kept the fascinating name of the brand.
The amiable monarch,
who is a youth advocate/encourager in all ramifications, who believes fervently
that the sky is the beginning, and not a limit as it concerns any endeavour one
finds in his/her hand to do, spoke at the launch, thus:
'Nigeria can lead the
entire continent of Africa to compete favourably in the global market with
standard goods and services, particularly when it comes to carbonated drinks,
beverages, and the likes'.
Ooni went further to
say that Tingo Cola and Tingo Electric; a Flavoured Carbonated and Energy
drinks, respectively, produced by Tingo B.V PLC is a spin-off company from
Ojaja Pan Africa Limited, explaining that Nigeria has a lot to offer the world.
“It has been my dream
from childhood to have a homegrown brand that will satisfactorily produce
international quality drinks that will serve Nigerians, and present the country
as a leader in the African market and on the global stage.
“Currently, we have
the license under which we are producing Tingo Cola, Tingo Electra, Tingo Twist
(Cucumber and Cranberry) and Tingo Booze Fruit mix. All of which are produced
and packaged in Nigeria with recourse to our values and standards. All to be
properly integrated with Ojaja bitters, Orange, Lemon/Ginger/Orange drinks.
Also, most importantly, we should all work towards elevating our homegrown
brands instead of demarketing them.”
Speaking further on
his involvement in the commercial activities through these products, Ooni
Ogunwusi said, “I have taken it upon myself to step into the market not as
businessman but as a pathfinder who will show our people how to add value for
international standard in production to distribution and consumption. It is a
new model that will be a win- win for everyone.
“With this, I am
targeting a total of five million direct and indirect jobs for the youths,
particularly through retailing, recycling, and other forms of distributorship
fully driven by technology. The youths are drivers of this initiative, and we
are determined to achieve this purpose through a unique, proven technology and
innovation. Under our Unified ecosystem of "the more we are together, the
happier we shall be".
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