Ike Ezugwu. |
The Enugu State Structures for Signage and Advertisement Agency (ENSSAA) advises politicians in the state, especially those aspiring for political offices in the 2023 general elections to be mindful of the Laws regulating outdoor advertising practices in the state before mounting their billboards.
ENSSAA, which lamented the unclean, unsafe and unauthorized
erection of political advertisement boards in various parts of the state, said
the agency will not fold its arms while well-spelt out rules guiding outdoor
advertising practice are violated in the state.
General Manager and Chief Executive of the agency, Ike
Ezugwu said henceforth, ENSSAA will come down hard on individuals and agencies
that flout the laws and might place outright bans on some of them who are
repeat offenders.
He said a situation where people wake up in the
morning and mount billboards and other signage anywhere they liked will no
longer be tolerated and advised prospective advertisers to apply for, and
obtain requisite permits before exposing their materials.
“Our rules are very clear; ENSSAA Law 2016 directs
that all billboards and Signage in Enugu state must be approved by ENSSAA and
appropriate Permit/Certificate issued by the Agency. But people have
consistently tested our resolve to sustainably sanitise the skylines of Enugu
State through clean and safe outdoor adverting practices. ENSSAA shall no
longer tolerate erection or display of billboards and Signage - signboards,
branded vehicles, banners, flags, handbills and posters, that are not
approved,” Ezugwu stated.
He said the enforcement team of the agency has been
fully mobilised and all violators will be made to face the full weight of the
law, no matter the status and positions of the persons involved.
Ezugwu also called for the cooperation of everybody,
particularly politicians towards ensuring that the exercise is hitch-free.
“We are speaking to people of all political
persuasions. We are talking to all of them and their friends and associates. We
are inviting them to cooperate with us to sanitise our skylines, make our
streets cleaner and safer and, more importantly, help them expose their
messages for best effect. Some of them do not know that, besides being unclean
and unsafe, clutter adversely impacts their messages. We are therefore
appealing to them, in their own interest to cooperate with us for the overall
interest of the state,” the ENSSAA General Manager said.
The Enugu State Structures for Signage and
Advertisement Agency which was inaugurated on December 18, 2019 by His
Excellency, Rt. Hon. Ifeanyi Ugwuanyi, Governor, Enugu State to provide for the
regulation of Outdoor Structures for the display of signage, hoarding and
advertisement in Enugu State and for connected purposes.
Since becoming operational, ENSSAA has managed to
sanitise the OOH space in the state, minimizing arbitrary siting of boards,
checking against unsafe and distressed boards and ensuring compliance with best
practices in the exposition of out-of-home advertisement.
3 Comments
Oh. Oga Ike Ezegwu is now CEO of this Agency? Waoo. Great guy. I know him. He is an achiever and goal getter. Well qualified for the job. Good choice Gov. uguwanyi. Very good job.
ReplyDeleteOh. Oga Ike Ezegwu is now CEO of this Agency? Waoo. Great guy. I know him. He is an achiever and goal getter. Well qualified for the job. Good choice Gov. uguwanyi.
ReplyDeleteExactly!
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